The Yu Prize: Ponder.er wins hottest emerging fashion talent in China
AlienAnt, which was launched in 2019 by Yuchen Han, won the Climbing Voices Award in partnership with Ugg. The prize, which is focused at designers at previously phases in their careers, incorporates RMB 100,000 (£12,000) and a collaboration with UGG. This calendar year, Yu resolved to increase the Imaginative Impression Award to 5 semi-finalists somewhat than just one particular in an hard work to broaden entry and guidance for rising designers. Winners contain Louis Shengtao Chen, Private Coverage, Ruohan, Victor Wong and Yirantian – all getting RMB 50,000 (£6,000).
Along with Yu, the jury provided OTB chairman and founder Renzo Rosso designer Diane von Furstenberg Vogue main critic and BFC ambassador for emerging expertise Sarah Mower vice secretary typical of Shanghai Manner Week Madame Lu designer Jason Wu Farfetch president of APAC Judy Liu designer Iris Van Herpen Harrods running director Michael Ward and EVP of the FHCM Pascal Morand, among others.
“This year’s winners are all pretty unique, and most likely it is this that sets them apart and is symbolic of what is going on in China,” says jury member Tasha Liu, who is recognized to be a champion of emerging designers and started boutique and unbiased showcasing platform Labelhood. “Designers are stepping into their individuality and creative imagination with bold confidence. They are not being swayed by the marketplace calls for and tendencies. The benefit of Chinese manufacturers is that they can benefit from the myriad and intersection of income channels available to them, from boutiques and department stores to Tmall/Taobao, Xiaohongshu and Wechat as nicely as immediate-to-client. This offers larger and dynamic options to have interaction with new and various prospects.”