How AptDeco Co-Founder Reham Fagir Built Her Business

On this episode of Driving Her Empire, Reham Fagiri talks about why she still left Goldman Sachs to turn out to be the CEO and co-founder of AptDeco.

Fagiri said she was motivated by her relatives. At a very youthful age, she required to construct something for herself.

“My whole household, effectively, are business owners — whether or not females or gentlemen. A lot of my aunts have their have firms, from architecture firms to… university professors,” she explained.

The thought for AptDeco arrived out of an expertise Fagiri experienced shifting from Philadelphia, the place she attended business university at College of Pennsylvania’s Wharton University, to New York. She turned to Craigslist to promote off her household furniture, and found herself possessing to negotiate every component of a transaction and deal with no-shows. One particular specially bad incident stuck with her.

“I believe a turning place was when I experienced this gentleman occur into my condominium, arrived to invest in my Television set, and he enable me know that the Television I detailed was essentially the mistaken product. And he acquired genuinely upset,” said Fagiri. “It was just an honest mistake. But, you know, he in essence instructed me that he is just gonna acquire it and he is gonna pay back what he feels is truthful.”

Fagiri lived by herself at the time, and felt she failed to have any options. When she instructed her classmates the story, a lot of stated they’d dealt with very similar challenges when selling to strangers.

“I preferred to do one thing about it, so that it under no circumstances happens all over again to everyone,” she reported. “And that’s [what] seriously served me and encouraged me to start AptDeco. I needed to create a resolution, not just for me, but for every single truly every lady out there.”

In the relaxation of the episode, Fagiri talks about growing up in a loved ones of business owners and gives tips on connecting with your customers and raising revenue in tough situations.

dot.LA Audience Engagement Intern Joshua Letona contributed to this post.

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