Yesterday — #MartechDay, yay! — we launched the worldwide 2022 marketing technology landscape, right after taking a 12 months off in 2021. It grew a exceptional 24% to 9,932 options. To make it readable, we essentially built it totally interactive at martechmap.com, in which you can lookup, filter, zoom, and additional. It’s very wild.
But irrespective of its thoughts-boggling scale, the martech landscape has normally been a sidebar to the true story of how engineering is switching advertising. The seriously great stuff for me is how marketers leverage these resources with technique, expertise, and imagination to realize amazing results for their firms and their clients.
This is why The Stackies: Marketing and advertising Tech Stack Awards are my most loved neighborhood occasion in the martech business. Each and every calendar year, marketers enter by sharing a single slide that illustrates their martech stack. They normally shout-out to the precise goods they use. But the greatest types express how they consider about their stack conceptually. How does it in good shape into their organizational working technique? How does it aid their shopper journey?
Collectively, they give us some perception into how martech is being used.
And, due to the fact it is also a enjoyable awards method, lots of structure their stack slides with a small excess pizzazz. Not always appropriate to the stack’s mission, but entertaining to see.
This calendar year, 32 businesses sent in stack illustrations. You can see all of them in the free of charge Condition of Martech 2022 report we unveiled yesterday — The Stackies commence on web site 31. (And if you want to look at the types from earlier several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per competent entry to a non-financial gain. In the past, we have donated to corporations that market range and inclusion in martech. This yr, provided the horrible scenario in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Each and every yr, we also find 5 “winners” for the awards. I set winners in rates for the reason that, when the types we decide on are awesome illustrations of martech stacks that have brought something particularly valuable or creative to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech local community as a complete wins from this wonderful corpus of true-world stack examples.
4 Profitable Stacks from 2021, Up-to-date for 2022
My gratitude is specifically huge for businesses who enter The Stackies various yrs in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
Four of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this calendar year with current slides, and wow, they’re significantly great. They absolutely qualify as successful entries all over again.
On the other hand, we desired to unfold the love a bit to contributors who didn’t just earn last 12 months. So although we didn’t decide on them as winners for 2022, they genuinely should have to be identified as “standing winners” from past yr.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to add to The Stackies! This kind of a wonderful way to assistance the broader martech community.
5 Martech Stacks from New Winners in 2022
However, choosing five winners among all the remaining wonderful entries was rough. These are the types we chosen, but I strongly persuade you to download the total set in the Point out of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to those people organizations to allow them know you appreciate their contributions.
Our 5 picks, in alphabetical order:
Again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so several excellent entries from the AMA, Annum, Cvent, Electronic Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Verify them all out.